Online marketing is extremely effective, and with good reason. There is no other form of advertising that can have as many viewers within as short of a time period twenty-four hours a day, seven days a week, even on holidays. At 3 AM, there are just as many people who are viewing an online ad as there are at 7 PM. There are people who are viewing these ads from all over the country, so there is no matter involved of there being ads that only reach certain regions or markets. With online marketing, you can reach any market at any time for any type of product. The key, however, is not the prevalence of the type of marketing itself, but making sure that the marketing is being targeted properly.

Online marketing that is properly targeted usually comes in the form of search engine optimization, programs such as AdSense, and link networks that are based and built around selling to a certain type of demographic. For example, a dentist who may be traditionally bound to ads that are in print or radio media can instead join an advertising program that will allow them to reach everyone that they need to reach at any time of the day. Of course, advertising your dental services to someone across the world is not exactly an optimal way of advertising, so with online marketing that is effective you need to make sure that your results are focused on the demographic that you need; local people to your clinic that are in need of dental services, as an example. When you have online marketing that is properly honed and sharpened, you cannot only reach those potential patients, but you can also do so in a way that will be intelligently implemented.

Intelligence in online marketing usually comes from focusing on the use of keywords. In the case of search engine optimization, this means an online marketing tool that will be triggered by those specific keywords. When someone performs a search for local dentists, your SEO content will allow your site to be higher on the results, which means that you will be able to increase your ranking with a search engine. When supported with ads, link networks, and other types of online marketing, your traffic can increase and you can market your product or services to a wider audience.